TY  - JOUR
AU  - Heidarzadeh, K.
AU  - Zandehesami, H.
AU  - Ghafelehbashi, S. S.
TI  - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions
JO  - Jounal of Marketing Management
VL  - 5
IS  - 2
SP  - 21
EP  - 55
PY  - 2010
DO  - 
ER  -