TY - JOUR AU - Farhangi, A. A. AU - Firooziyan, M. AU - Moosavian, A. TI - An Investigation of Iran’s National Gas Company Advertisements’ Effectiveness in Optimizing Consumption JO - Jounal of Marketing Management VL - 4 IS - 2 SP - 19 EP - 43 PY - 2009 DO - ER -