@article{
  author = {Farhangi, A. A., Hasanqolipour, T., Mozaffari, A., Rashidi, E.},
  title = {Developing a Model of Target Market Selection for Movie Products},
  journal = {Jounal of Marketing Management},
  year = {2012},
  volume = {7},
  number = {3},
  pages = {17-38},
  doi = {}
}