TY  - JOUR
AU  - Heidarzadeh, K.
AU  - Saeeidniya, H. R.
AU  - Baniasdi, M.
TI  - Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach
JO  - Jounal of Marketing Management
VL  - 4
IS  - 1
SP  - 17
EP  - 35
PY  - 2009
DO  - 
ER  -