@article{
  author = {Heidarzadeh, K., Saeeidniya, H. R., Baniasdi, M.},
  title = {Investigating the Effect of Gender on Parsian Bank Customer’s Loyalty Base on Relationship Marketing Approach},
  journal = {Jounal of Marketing Management},
  year = {2009},
  volume = {4},
  number = {1},
  pages = {17-35},
  doi = {}
}