%0 Journal Article %A Heidarzadeh, K., Motamedi, N. %T Exploring the Role of Parental Communication Patterns about Children’s Perception of their Influence over Purchases %J Jounal of Marketing Management %V 2 %N 1 %P 17-33 %D 2007 %R %U https://sanad.iau.ir/fa/Article/811731