@article{
  author = {Ghafari  Ashtiani, P., Mahram, Z.},
  title = {The Survey Emotional Impact of Positive and Negative Word of Mouth on Potential Customers},
  journal = {Jounal of Marketing Management},
  year = {2012},
  volume = {7},
  number = {1},
  pages = {1-19},
  doi = {}
}