TY  - JOUR
AU  - Nikoomaram, H.
AU  - Sarabadani, M.
TI  - Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention
JO  - Jounal of Marketing Management
VL  - 6
IS  - 3
SP  - 1
EP  - 19
PY  - 2011
DO  - 
ER  -