@article{
  author = {Nikoomaram, H., Sarabadani, M.},
  title = {Effects of Soft-sell and Hard-sell Advertising Appeals on Consumer’s Purchase Intention},
  journal = {Jounal of Marketing Management},
  year = {2011},
  volume = {6},
  number = {3},
  pages = {1-19},
  doi = {}
}