TY  - JOUR
AU  - Zanjirchi, S. M.
AU  - Konjkave Monfared, A. R.
AU  - Hataminasab, S. H.
AU  - Noori, A.
AU  - Sattarzade, H.
TI  - A Technology Acceptance Improvement Model for Effective Electronic Customer Relationship Management (Case study: Departments of Tejarat Bank in Yazd)
JO  - Jounal of Marketing Management
VL  - 7
IS  - 3
SP  - 1
EP  - 15
PY  - 2012
DO  - 
ER  -