%0 Journal Article %A Zanjirchi, S. M., Konjkave Monfared, A. R., Hataminasab, S. H., Noori, A., Sattarzade, H. %T A Technology Acceptance Improvement Model for Effective Electronic Customer Relationship Management (Case study: Departments of Tejarat Bank in Yazd) %J Jounal of Marketing Management %V 7 %N 3 %P 1-15 %D 2012 %R %U https://sanad.iau.ir/fa/Article/811711