Rahimi, Zahra, Azad, Naser, Naami, Abdullah, Modiri, Mahmoud. Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables. Jounal of Marketing Management. 2023;18(4):31-42. 10.30495/jomm.2023.68082.1947