Rahimi, Zahra, Azad, Naser, Naami, Abdullah, Modiri, Mahmoud (2023) ‘Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables’, Jounal of Marketing Management, 18(4), pp. 31-42. doi:10.30495/jomm.2023.68082.1947