@article{
  author = {Rahimi, Zahra, Azad, Naser, Naami, Abdullah, Modiri, Mahmoud},
  title = {Presenting a model of marketing market variables of potential markets with a value-based approach to dairy products  (Case study: Regional market of Iranian dairy products) Provide a model of marketing effectiveness variables},
  journal = {Jounal of Marketing Management},
  year = {2023},
  volume = {18},
  number = {4},
  pages = {31-42},
  doi = {10.30495/jomm.2023.68082.1947}
}