TY  - JOUR
AU  - Khezri, Maryam
AU  - shirmohammadi, yazdan
AU  - Alireza, Mirarab Beigi
TI  - Designing a neural marketing model with a consumer behavior approach in the banking industry
JO  - Jounal of Marketing Management
VL  - 19
IS  - 2
SP  - 87
EP  - 109
PY  - 2024
DO  - 
ER  -