@article{
  author = {Nickfar, F., حسن پور, اسماعیل, Heidarzadeh Hanzaee, Kambiz, kordlouie, hamidreza},
  title = {The influence of endorsers, the degree of mental involvement of the product and gender on the attitude towards advertising and attitude towards the brand },
  journal = {Jounal of Marketing Management},
  year = {2025},
  volume = {20},
  issue = {1},
  pages = {1-21},
  doi = {https://doi.org/10.82368/jomm.2025.811628},
  url = {https://sanad.iau.ir/fa/Article/811628}
}