TY  - JOUR
AU  - DADASHZADEH, ERPHAN
AU  - MEHRANI, HORMOZ
AU  - HAMDI, KARIM HAMDI
TI  - Retaining Customers with the Experience of Using Mobile Phones in Omni channels: The Moderating Effects of Product Information Overload and the Attractiveness of Alternative Products
JO  - Jounal of Marketing Management
VL  - 18
IS  - 3
SP  - 53
EP  - 73
PY  - 2023
DO  - 10.30495/jomm.2023.69529.1974
ER  -