TY  - JOUR
AU  - shahidi, amirhosein
AU  - nayebzadeh, shahnaz
TI  - The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies)
JO  - Jounal of Marketing Management
VL  - 16
IS  - 1
SP  - 21
EP  - 41
PY  - 2021
DO  - 
ER  -