%0 Journal Article
%A shahidi, amirhosein, nayebzadeh, shahnaz
%T The role of brand forgiveness in the relationship between brand transgression and consumer coping behavior (case study: Yazd Irankhodro agencies)
%J Jounal of Marketing Management
%V 16
%N 1
%P 21-41
%D 2021
%R 
%U https://sanad.iau.ir/fa/Article/811372