TY - JOUR AU - Barzegarloo, Daryoush AU - Kazemi, Amir TI - Prioritizing Factors Affecting Retail Success in Multicultural Communities Case Study: Ofogh Kourosh Stores in Shiraz) JO - Jounal of Marketing Management VL - 16 IS - 1 SP - 121 EP - 133 PY - 2021 DO - ER -