TY  - JOUR
AU  - rostamizad, sara
AU  - Heidarzadeh, K.
AU  - lotfizadeh, fereshteh
TI  - Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
JO  - Jounal of Marketing Management
VL  - 16
IS  - 2
SP  - 29
EP  - 50
PY  - 2021
DO  - 
ER  -