%0 Journal Article
%A rostamizad, sara, Heidarzadeh, K., lotfizadeh, fereshteh
%T Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y
%J Jounal of Marketing Management
%V 16
%N 2
%P 29-50
%D 2021
%R 
%U https://sanad.iau.ir/fa/Article/811361