@article{
  author = {rostamizad, sara, Heidarzadeh, K., lotfizadeh, fereshteh},
  title = {Investigate the difference of the impact of brand engagement (consumption of content and contribution of content) on social media between Generations X and Y},
  journal = {Jounal of Marketing Management},
  year = {2021},
  volume = {16},
  number = {2},
  pages = {29-50},
  doi = {}
}