%0 Journal Article
%A Bagheri, Mehdi, Ghiasabadi Farahani, Maryam
%T Investigating the effect of nostalgic advertising on purchasing intention regarding its intermediate role of perceived self-perpetuating, brand attitude and emotional response to the brand (Case Study: Pak Co. Products)
%J Jounal of Marketing Management
%V 13
%N 3
%P 83-94
%D 2018
%R 
%U https://sanad.iau.ir/fa/Article/811166