@article{
  author = {seyedin, bahram, budaghi khaje nobar, hossein, ramezani, mojtaba},
  title = {The mediating role of brand equity in the relationship between perceived value and customer life value in the banking industry},
  journal = {Jounal of Marketing Management},
  year = {2019},
  volume = {14},
  issue = {2},
  pages = {31-46},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/811155}
}