@article{
  author = {Gholami, Nayereh, farokhy ostad, mostafa, Babajani Mohamadi, saeedeh},
  title = {The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)},
  journal = {Jounal of Marketing Management},
  year = {2020},
  volume = {15},
  issue = {3},
  pages = {85-102},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/811148}
}