%0 Journal Article
%A Gholami, Nayereh, farokhy ostad, mostafa, Babajani Mohamadi, saeedeh
%T The role of brand new components in promoting brand performance from customer’s perceived (Case of: customers of Hyper ME’s store chains in Mashhad)
%J Jounal of Marketing Management
%V 15
%N 3
%P 85-102
%D 2020
%R 
%U https://sanad.iau.ir/fa/Article/811148