TY  - JOUR
AU  - Ghorbi, -Sayede  Somayeh
AU  - ghasemi nameghi, mohammad
TI  - The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)
JO  - Jounal of Marketing Management
VL  - 14
IS  - 3
SP  - 61
EP  - 72
PY  - 2019
DO  - 
ER  -