@article{
  author = {Ghorbi, -Sayede  Somayeh, ghasemi nameghi, mohammad},
  title = {The Impact of Guerrilla Marketing on Customer Buying Intent with the Intermediate Role of Electronic Oral Advertising (Case Study: Customers of Cyrus Horizon Stores in Mashhad)},
  journal = {Jounal of Marketing Management},
  year = {2019},
  volume = {14},
  number = {3},
  pages = {61-72},
  doi = {}
}