TY  - JOUR
AU  - vazifehdust, hosein
AU  - gholipoor, behrooz
AU  - abbasi, hamed
TI  - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
JO  - Jounal of Marketing Management
VL  - 11
IS  - 1
SP  - 19
EP  - 30
PY  - 2016
DO  - 
ER  -