@article{
  author = {haji hoseini, effat, sohrabi, abolfazl},
  title = {Impact of marketing mix and marketing efforts of social media on consumer response according to the mediating role of brand equity},
  journal = {Jounal of Marketing Management},
  year = {2016},
  volume = {11},
  number = {3},
  pages = {121-141},
  doi = {}
}