%0 Journal Article
%A Fatahi, Fatemeh, Nazari, Rasool
%T Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans
%J Jounal of Marketing Management
%V 11
%N 4
%P 103-115
%D 2017
%R 
%U https://sanad.iau.ir/fa/Article/810937