@article{
  author = {Fatahi, Fatemeh, Nazari, Rasool},
  title = {Double jeopardy Effect Strategies, market share Conformity with the bran and behavioral and attitudinal loyalty Football and volleyball fans},
  journal = {Jounal of Marketing Management},
  year = {2017},
  volume = {11},
  number = {4},
  pages = {103-115},
  doi = {}
}