TY - JOUR AU - heidarzadeh, kambiz AU - varamini, masoumeh TI - Investigation of the Moderator Effect of Perceived Risk and Knowledge in the Satisfaction-Purchase Intention Relationship in a New Product Experiment JO - Jounal of Marketing Management VL - 11 IS - 2 SP - 1 EP - 16 PY - 2016 DO - ER -