TY - JOUR AU - Bagheri Behrouz, Hossein AU - Dindar Farkush, Firuz AU - Givarian, Hassan TI - The Effect of Relative Marketing on Predicting Future Interactions of Customers and the Bank (Case Study of Mellat Bank of Tehran) JO - Jounal of Marketing Management VL - 11 IS - 3 SP - 41 EP - 54 PY - 2016 DO - ER -