@article{
  author = {mohammadi, zahra, khodayari, faranak, tootian, sedigheh},
  title = {The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification},
  journal = {Jounal of Marketing Management},
  year = {2021},
  volume = {15},
  issue = {4},
  pages = {39-53},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/810786}
}