TY  - JOUR
AU  - mohammadi, zahra
AU  - khodayari, faranak
AU  - tootian, sedigheh
TI  - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
JO  - Jounal of Marketing Management
VL  - 15
IS  - 4
SP  - 39
EP  - 53
PY  - 2021
DO  - 
ER  -