%0 Journal Article
%A mohammadi, zahra, khodayari, faranak, tootian, sedigheh
%T The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
%J Jounal of Marketing Management
%V 15
%N 4
%P 39-53
%D 2021
%R 
%U https://sanad.iau.ir/fa/Article/810786