@article{ author = {ghorbani, hassan, ladoni, tania}, title = {A Study of the Effect of mechanisms reward systems in new product development (Case study: Home appliances manufacturing companies in Esfahan Province)}, journal = {Jounal of Marketing Management}, year = {2016}, volume = {11}, issue = {1}, pages = {45-58}, doi = {}, url = {https://sanad.iau.ir/fa/Article/810713} }