TY  - JOUR
AU  - ghorbani, hassan
AU  - ladoni, tania
TI  - A Study of the Effect of mechanisms reward systems in new product development (Case study: Home appliances manufacturing companies in Esfahan Province)
JO  - Jounal of Marketing Management
VL  - 11
IS  - 1
SP  - 45
EP  - 58
PY  - 2016
DO  - 
ER  -