%0 Journal Article %A ghorbani, hassan, ladoni, tania %T A Study of the Effect of mechanisms reward systems in new product development (Case study: Home appliances manufacturing companies in Esfahan Province) %J Jounal of Marketing Management %V 11 %N 1 %P 45-58 %D 2016 %R %U https://sanad.iau.ir/fa/Article/810713