%0 Journal Article %A Asgarpour, Askar, Rahchamani, Ahmad %T Use of Relationship Marketing Programs in Building Customer – Salesperson and Customer–Firm Relationships: Differential Influences on Financial Outcomes %J Jounal of Marketing Management %V 12 %N 1 %P 111-132 %D 2017 %R %U https://sanad.iau.ir/fa/Article/810711