%0 Journal Article %A ghodrati, aniseh, Mohammadian, Moghadaseh %T Evaluation of the Effect of Marketing Mix on Private Label Brand Value (Case Study: Dairy Products) %J Jounal of Marketing Management %V 12 %N 3 %P 95-103 %D 2017 %R %U https://sanad.iau.ir/fa/Article/810641