TY  - JOUR
AU  - khodayari, faranak
AU  - Tootian Esfahani, Sedigheh
AU  - Tajbar Parashkoohi, Roghayeh
TI  - The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
JO  - Jounal of Marketing Management
VL  - 12
IS  - 2
SP  - 63
EP  - 75
PY  - 2017
DO  - 
ER  -