%0 Journal Article
%A khodayari, faranak, Tootian Esfahani, Sedigheh, Tajbar Parashkoohi, Roghayeh
%T The Effect of Insurer Personality Characteristics on Brand Personality and Brand Loyalty (Case Study: Iranian Insurance Companies in Langrood County)
%J Jounal of Marketing Management
%V 12
%N 2
%P 63-75
%D 2017
%R 
%U https://sanad.iau.ir/fa/Article/810558