@article{
  author = {Theerthaana, P., Sharad, S.},
  title = {A Study to Improve the Response in Email Campaigning by Comparing Data Mining Segmentation Approaches in Aditi Technologies},
  journal = {International Journal of Management and Business Research},
  year = {2014},
  volume = {4},
  issue = {4},
  pages = {273-293},
  doi = {},
  url = {https://sanad.iau.ir/fa/Article/810525}
}