TY  - JOUR
AU  - Yin Sam, Ch.
AU  - Cai, Y.
TI  - A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks
JO  - International Journal of Management and Business Research
VL  - 5
IS  - 3
SP  - 207
EP  - 214
PY  - 2015
DO  - 
ER  -