@article{
  author = {Yin Sam, Ch., Cai, Y.},
  title = {A Study on the Use of Social Media to Understand Consumer Preference: The Case of Starbucks},
  journal = {International Journal of Management and Business Research},
  year = {2015},
  volume = {5},
  number = {3},
  pages = {207-214},
  doi = {}
}