%0 Journal Article %A riahi, mohammad hosein, nayebzadeh, shahnaz, davodi roknabadi, abolfazl %T Identifying and analyzing variables affecting the advertising effectiveness in the healthcare system %J Journal of healthcare management %V 14 %N 2 %P 7-23 %D 2023 %R 10.30495/jhm.2023.72897.11126 %U https://sanad.iau.ir/fa/Article/806582