@article{ author = {Kashani, Mohammad, Hamdi, Karim, Navabakhsh, Mehrdad}, title = {Prevention of Brand Crisis: The Brand Attachments' Role in the Mitigation of Adverse Consumer Reactions}, journal = {International Journal of Finance, Accounting and Economics Studies}, year = {2022}, volume = {3}, issue = {4}, pages = {47-68}, doi = {}, url = {https://sanad.iau.ir/fa/Article/805272} }